Friday, 26 February 2016
Monday, 30 November 2015
Distribution of Spectre
Spectre is the twenty-fourth James Bond film produced by EON Productions.
Who owns this
production company and what other films have they produced?
In 1996 Albert R. Broccoli died, although EON Productions is still owned by the Broccoli family, specifically Albert R. Broccoli's daughter, Barbara Broccoli, and his stepson, Michael G. Wilson, who are the current producers of the James Bond films.
Who directed the
film?
The director of Spectre is Sam Mendes. He is an English stage and film director.
What other films
have they directed?
In 1999 Mendes made his film directorial debut with American Beauty. The film grossed $356.3 million worldwide. The film won the Golden Globe Award, the BAFTA Award and the Academy Award for Best Picture.
Other films that he has directed include, Skyfall, Away we go, Revolutionary Road.
What was the
budget?
The budget for Spectre was around $245-250 million, it is one of the most expensive films ever made.
Who stars in it?
The main stars of the film are Daniel Craig, Christoph Waltz, Lea Seydoux, Monica Belluci and Naomie Harris.
What other films
have they been in?
Daniel Craig has also starred in The Girl with the Dragon Tattoo, Layer Cake and several others. Christoph Waltz has also starred in Inglourious Basterds, Django Unchained and many more.
What technology
has been used to make the film?
Spectre used ARRI's new 6K camera during the production of it. Computer-generated imagery was used for Spectre. James Bond villain Christoph Waltz gets the CGI treatment as he is spotted with white capture dots on his face as he films scenes for Spectre in London. The white spots are used by digital artists to capture facial movement and expressions to animate digital character models. The white spots are used by digital artists to capture facial movement and expressions to animate digital character models.
What examples of
synergy with other products/merchandise can you find?
Sony was responsible for the marketing of Spectre. During the making of the film, they combined Sony products and included it in the film. For example the mobile phone for Bond appeared in the film, this was the brand of Sony. Using billboards and advertisement, both the film and the phone was advertised selling both products.
What examples of
cross media convergence can you find?
An example of cross media convergence that was used was the social networking platform and the film industry coming together.The app Snapchat is a form of social media which is very popular in today's society. One marketing campaign that has been used is through Snapchat. As you can see, in the screen shot above, James Bond has tweeted about the promotion of Spectre on Snapchat. James Bond's 'Spectre' film is the first brand to get its own Snapchat Discover channel allowing users to see more Spectre action such as behind the scene Bond footage of Spectre, cast interviews and sendable filters.
An example of cross media convergence that was used was the social networking platform and the film industry coming together.The app Snapchat is a form of social media which is very popular in today's society. One marketing campaign that has been used is through Snapchat. As you can see, in the screen shot above, James Bond has tweeted about the promotion of Spectre on Snapchat. James Bond's 'Spectre' film is the first brand to get its own Snapchat Discover channel allowing users to see more Spectre action such as behind the scene Bond footage of Spectre, cast interviews and sendable filters.
Where and when
was Guardians of the Galaxy released (nationwide, worldwide) and in what cinemas?
The world premiere of Guardians of the Galaxy was held on July 21, 2014, at the Dolby Theatre in Hollywood. The formats that this film was available in was in 3D and IMAX 3D.
Who is the target
audience?
The target audience for Guardians of the Galaxy was for children when the Superhero comics was originally made. Universal released the film, which targeted younger consumers with an aggressive digital campaign.
The target audience for Guardians of the Galaxy was for children when the Superhero comics was originally made. Universal released the film, which targeted younger consumers with an aggressive digital campaign.
Friday, 30 October 2015
Spectre: Marketing campaign
The film 'Spectre' has a release date of 26 October 2015 in the UK. They have used various different types of advertising to promote this film in order to make it well known. This could include word of mouth as well as TV, print and online advertisements etc. I will be discussing and presenting the aspects that I have explored for the marketing campaign over this period of time which has been before and after the release of Spectre.
"For one day only, Snapchat will be the one-stop shop for Spectre content, including photos and behind-the-scenes looks at the making of the incredible movie," Sony Pictures marketing exec Dwight Caine told Deadline.
This is an article on 'The Verge' which is about the Spectre Discover channel on Snapchat.
http://www.theverge.com/2015/10/26/9614420/spectre-snapchat-behind-the-scenes
Another way in which they have advertised the movie 'Spectre', is that James Bond will be drinking luxury Belvedere Vodka in the film as a result of a global marketing partnership.
The screen shot above shows the TV Commercial for the drink Heineken which has been based around the upcoming film, Spectre. Heineken has produced a new TV advertisement featuring Daniel Craig as James Bond, in a high speed boat chase. Heineken's Spectre campaign is the brands largest global marketing platform of 2015. This is another brand which has helped promote Spectre.
Sam Smiths' new song featured in the movie Spectre.
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