Spectre: Marketing campaign

The film 'Spectre' has a release date of 26 October 2015 in the UK. They have used various different types of advertising to promote this film in order to make it well known. This could include word of mouth as well as TV, print and online advertisements etc. I will be discussing and presenting the aspects that I have explored for the marketing campaign over this period of time which has been before and after the release of Spectre.

The app Snapchat is a form of social media which is very popular in today's society. One marketing campaign that has been used is through Snapchat. As you can see, in the screen shot above, James Bond has tweeted about the promotion of Spectre on Snapchat. James Bond's 'Spectre' film is the first brand to get its own Snapchat Discover channel allowing users to see more Spectre action such as behind the scene Bond footage of Spectre, cast interviews and sendable filters. This was purchased by Sony Pictures to promote this new movie for 24 hours in 17 countries. 

"For one day only, Snapchat will be the one-stop shop for Spectre content, including photos and behind-the-scenes looks at the making of the incredible movie," Sony Pictures marketing exec Dwight Caine told Deadline.

This is an article on 'The Verge' which is about the Spectre Discover channel on Snapchat.

http://www.theverge.com/2015/10/26/9614420/spectre-snapchat-behind-the-scenes

Another way in which they have advertised the movie 'Spectre', is that James Bond will be drinking luxury Belvedere Vodka in the film as a result of a global marketing partnership. 

Belvedere Vodka spread the news on Twitter with a promoted tweet. James Bond will drink his "shaken, not stirred" martini with Belvedere vodka in Spectre. In collaboration with Albert R. Broccoli's EON Productions, Metro- Goldwyn-Mayer Studios, and Sony Pictures Entertainment, Belvedere will release two custom made and limited edition bottles. Belvedere's dedicated marketing program will include a global advertising campaign and a wide range of promotion and activation rights around the film.

https://www.youtube.com/watch?v=6Jlk4Qe4p94

The screen shot above shows the TV Commercial for the drink Heineken which has been based around the upcoming film, Spectre. Heineken has produced a new TV advertisement featuring Daniel Craig as James Bond, in a high speed boat chase. Heineken's Spectre campaign is the brands largest global marketing platform of 2015. This is another brand which has helped promote Spectre.

Sam Smiths' new song featured in the movie Spectre.

In the movie 'Spectre' the new Sony Xperia phone was used. The company Sony, promoted Spectre as well as their products through Billboards.